Loyalty leverage British Airways Holidays is a strong loyalty-driven operator within IAG Loyalty, offering Avios and Tier Points as part of holiday bookings. For sales, tailor bundled offers that integrate Avios-based discounts, targeted promotions to Club members, and cross-sell opportunities with BA fly trips and loyalty programs to maximize member value.

Global inventory With access to over 10,500 hotels across 600 locations in 100 countries and partnerships for car hire and transfers, there is room to upsell premium experiences, exclusive hotel Partner packages, and to position destination experiences to drive higher average order value in markets with high travel demand.

Growth potential As the UK’s sixth largest tour operator in ATOL data and a prominent UK brand, there is opportunity to expand B2B channel sales, including travel agencies and corporate travel programs, leveraging established trust, support infrastructure, and flexible payment options to win larger multi-destination bookings.

Tech-enabled selling The tech stack includes Anaplan, Oracle/ABM-like planning tools, data platforms such as Amazon Athena, and modern HR/learning systems. Use these for targeted segmentation, demand forecasting, and personalized marketing campaigns, enhancing cross-sell of hotels, experiences, and car hire to existing customers.

Customer trust With a high customer satisfaction rate (over 91% would book again) and strong repeat-recommend rankings, opportunities exist to deploy testimonial-led campaigns, win-back offers for previously engaged customers, and referral programs to accelerate bookings through trusted networks.