Established Market Presence Thibaut's heritage as the oldest wallpaper company in the US combined with its broad product range positions it as a trusted brand in the high-end interior design market. This longevity and reputation can be leveraged to develop premium partnerships and exclusive collaborations with luxury brands and interior designers seeking heritage-backed quality.

Expanding Geographic Reach Recent openings in New York and flagship showrooms in major cities indicate growth towards a national and potentially international market. Targeting emerging urban design markets and establishing relationships with prominent design firms in these regions could open new sales channels.

Diversified Product Portfolio With product categories extending from wallpaper to fabrics, furniture, and rugs, Thibaut offers comprehensive interior solutions. This allows for cross-selling opportunities to design firms and retail outlets looking for coordinated, all-in-one interior decor solutions.

Focus on Innovation and Trends The launch of collections like Solstice in partnership with Sunbrella demonstrates a commitment to innovative, outdoor-friendly fabrics. Engaging with Thibaut for bespoke collections or sustainable product lines could appeal to eco-conscious customers and trend-driven projects.

Tech-Enabled Operations Utilization of cloud services, Shopify, and digital marketing tools indicates an online-ready business infrastructure. This digital strength provides opportunities for direct-to-consumer sales, targeted digital marketing campaigns, and online showcases tailored for interior designers and high-end consumers.