AI-native value Thiga positions itself at the intersection of product, technology, and AI with a focus on delivering business impact. This suggests opportunities to upsell AI-native product culture services and AI-driven product optimization for mid-market to enterprise clients adopting AI strategically.

Enterprise readiness With a client roster including Decathlon, L'Oréal, AXA, and IKEA, Thiga demonstrates experience serving large, complex organizations. This indicates readiness to pursue expanded engagements with existing clients or similar CAC 40 corporations requiring scalable product and AI transformations.

Training as moat Thiga Academy has trained over 11,000 alumni, highlighting a scalable, recurring value stream in capability development. This could translate into ongoing training partnerships, certification programs, and longer-term engagements around building internal AI-native product cultures.

Product-first differentiator The firm emphasizes starting with problems worth solving rather than deploying technology. Sales opportunities lie in offering consultative engagements that frame ROI-driven product strategy, helping customers mature from pilots to production-grade AI-enabled solutions.

Growth-ready services By addressing both AI in products and AI-enabled product lifecycle, Thiga can pursue multi-year engagements spanning discovery to deployment. This appetite aligns with enterprise customers seeking end-to-end transformation and steady expansion of AI capabilities across departments.