Economic vitality partner Think Iowa City is a destination marketing organization focused on attracting events to the Iowa City, Coralville, North Liberty, and Johnson County area. This presents a sales opportunity to offer comprehensive event services, venue partnerships, and sponsorship packages to boost visitor spend and community impact.

Event growth potential With a mission to attract new events and support existing ones, there is potential to sell event management, marketing amplification, and hospitality services to corporate conferences, regional expos, and tourism-driven gatherings seeking local collaboration.

Data and content leverage Existing use of CRM and content curation partnerships indicates openness to data-driven marketing, user-generated content, and experience-driven campaigns. Opportunities exist to upsell advanced analytics, content licensing, and social media amplification services.

Tourism marketing ecosystem Recent collaboration with HDR for project planning signals ongoing community development and infrastructure projects. This can translate into cross-sell of destination marketing, design, and communications services to public-sector clients and local partners.

Financial scale and partnerships Revenue in the mid six-figure to high seven-figure range coupled with a regional tourism focus suggests potential for tiered sponsorships, co-branded campaigns, and technology solutions (website, analytics, guest engagement) tailored to CVBs and similar organizations.