Services shift THINKstrategies specializes in the business implications of transforming the technology industry from product-centric to services-driven models, signaling a sales focus on advisory and strategic consulting for enterprise sourcing, marketing strategies for IT solution providers, and investment guidance for venture firms.

Awards programs The firm has a track record of launching Cloud Computing Business Value Awards and BoSS Awards to recognize SaaS, IaaS, and PaaS providers, presenting opportunities to partner on award sponsorships, co-branding, or advisory services around cloud value realization.

Cloud emphasis Past award initiatives and cloud-focused ventures indicate a strong interest in cloud service models, creating sales opportunities with cloud providers, MSPs, and enterprises evaluating cloud transformation and value-based sourcing strategies.

Market positioning As a niche strategic consultancy with limited staff, THINKstrategies can be a partner for mid-market enterprises and venture firms seeking targeted insights on technology services transformation, offering a foothold for scalable, high-margin advisory engagements.

Tech ecosystem fit The tech stack and digital presence suggest potential collaboration with digital marketing, cloud infrastructure vendors, and IT service management players looking for qualitative and market-entry insights to refine go-to-market and solution marketing strategies.