Craft Niche Appeal Third Wind Distilling Co. focuses on producing high-quality, small-batch craft spirits, appealing to cocktail enthusiasts and casual bourbon drinkers, presenting opportunities to target premium and artisanal spirits markets.

Established Market Presence As Bay City’s first legal distillery founded in 2018, the company has positioned itself as a local pioneer, which can be leveraged to build strong community and regional brand loyalty among consumers seeking authentic, locally-made spirits.

Digital Engagement With an active online platform utilizing Squarespace and commerce features, there is potential to expand digital marketing efforts to further boost online sales and reach craft spirit aficionados across broader markets.

Growth Potential Although the company is small with a limited team, its unique branding aligned with perseverance offers opportunities for collaborative branding, exclusive releases, and regional partnerships to scale its reach and sales volume.

Industry Positioning Compared to larger competitors like Tito's and Bacardi, Third Wind's artisanal and local focus provides a niche advantage, enabling targeted outreach to consumers prioritizing quality and authenticity over mass-market brands.