Impact driven Leverage Their B Corp and solidarity model to position products as socially responsible purchases, appealing to retailers and distributors that prioritize ESG credentials and cause marketing in the personal care category.

Global access Highlight their commitment to making one product accessible for every product sold, creating a compelling story for partnerships with international distributors, NGOs, and businesses focused on women’s health access initiatives.

Natural materials Target retailers and healthcare/pharmacy channels that emphasize organic cotton, natural rubber latex, and clean labeling, aligning with consumer demand for transparent ingredient lists and sustainable sourcing.

Strategic capital Note their YC background and B Corp status, alongside prior acquisition by P&G, as signals of credibility and potential for co-branded lines, private label opportunities, or distribution deals with larger consumer goods players.

Growth potential With revenue currently under 1M and a strong product-access mission, pursue partnerships in emerging markets and direct-to-consumer funnels, as well as collaborations with brands offering complementary personal care or sexual wellness products.