THIS™
Food and Beverage ServicesEngland, United Kingdom201-500 Employees
THIS is a London-based company in the food and beverage services sector that develops plant-based meat alternatives designed to perform like traditional meat in everyday dishes such as fry-ups and chicken pies. Founded by former meat restaurant operators, the business emphasizes high protein content and a readiness to accommodate diners who also eat meat, positioning its products as options for those seeking plant-based choices without compromising on taste or practicality. The company targets consumers seeking meat-free options that are versatile in typical meals and meals that appeal to meat-eaters who want credible plant-based substitutes. Its product development reflects a commitment to creating plant-based meat that can seamlessly replace animal-based counterparts in common meal formats, rather than offering limited or niche options. In addition to product creation, THIS has pursued expansion and visibility through partnerships and pop-ups, including upcoming events in the United Kingdom, Northern Europe, and Europe, and notable international retail engagement.
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