MICE Opportunity Leverage Thompson Austin’s spacious ballroom and versatile meeting spaces in downtown Austin to target corporate travel, associations, and wedding planners for meetings, conferences, and social events. Offer bundled event packages that combine venue rental, catering from The Royale Room and Fifth Street Diner concepts, and essential AV and planning support. Highlight proximity to downtown entertainment and culture to create post-event experiences that amplify attendee engagement.

Wellness Packages Capitalize on the in-house wellness center and wellness partnerships to develop exclusive wellbeing packages for business and leisure guests. Include options such as in-house fitness experiences, spa-like amenities, and branded wellbeing add-ons that can be delivered to rooms or on site. Cross-sell with rooftop dining and culture-based experiences to create multi-day itineraries.

Culture Marketing Expand Culture Lives Here initiatives to attract guests seeking local flavor and creative experiences. Propose collaborations with neighborhood artists, musicians, and designers for in-hotel programming, pop-ups, and exclusive events that can be bundled with room nights or meetings. Use these distinctive experiences as a differentiator in sales pitches to corporate and leisure buyers.

Tech-Enabled Sales Leverage existing tech stack to capture and nurture group inquiries, retarget prospective bookers, and measure campaign effectiveness. Integrate with CRM and loyalty programs to convert leads into bookings and encourage repeat business across Thompson properties. Use data-driven insights to tailor proposals to the needs of corporate groups, wedding parties, and social events.

Cross-Property Upsell Position Thompson Austin as a gateway to the Thompson family of hotels and experiences for multi-city itineraries. Offer cross-property incentives for long-stay travelers, multi-property conferences, and curated dining experiences across the brand. Highlight the property's dining concepts, rooftop experiences, and residences as compelling add-ons for group housing and extended-stay programs.