Heritage & Quality Leverage Thonet’s long-standing heritage (established 1819) and emphasis on high design and product quality to position premium collaborations and limited edition programs that justify higher price points and exclusive partnerships.

Global Collaboration Utilize recent partnerships and design convergences (Sagan Vienna collaboration; Studio Besau Marguerre editions) to propose co-branded collections or design-driven capsules with manufacturers, retailers, or hospitality brands seeking iconic, storied furniture pieces.

Sustainability Focus Highlight Green Globe Gold Member recognition and sustainable hospitality and commercial applications to pitch sustainable procurement programs, green building certifications, and long-term maintenance-friendly products to corporate and public-sector clients.

Digital & Tech Capitalize on Thonet’s tech stack including Azure, Angular and TypeScript to offer digital enablement services such as online configurators, AR visualizations for showrooms, and data-driven asset management for large architectural or contract projects.

Mid-market Positioning With revenue in the mid-range and a mid-sized employee base, pursue mid-market architectural and hospitality projects that value heritage plus scalable customization, leveraging partner networks and showroom experiences to win larger contracts from comparable peers.