Industry ties TOBA is the national trade organization for Thoroughbred owners and breeders with deep involvement in racing governance and education programs, presenting a targeted opportunity to offer sponsorships, industry research, and educational content partnerships.

Digital reach A tech stack spanning Google AdSense, AWS, WordPress, Shopify/WooCommerce, Mailchimp, Microsoft 365, and Google Cloud indicates activity across content, commerce, and outreach channels—ideal for ad tech, CRM enhancements, content marketing services, and membership platform optimization.

Events pipeline Regular national awards dinners and high-profile events create recurring sponsorship, attendee targeting, and lead-gen opportunities, especially around national awards, with potential for event marketing, hospitality experiences, and branded activations.

Strategic partnerships Co-management of OwnerView with The Jockey Club and charitable arm through TOBA Charities suggests collaboration readiness, enabling joint marketing campaigns, data-sharing agreements, and educational content partnerships to expand reach.

Growth potential Revenue under $1M with growth in governance and education initiatives signals a market ripe for scaled services such as digital fundraising platforms, member engagement tools, and industry intelligence solutions to increase revenue streams.