Market positioning Target mid-market banking consulting needs by highlighting Grant Thornton LLP style capabilities in efficiency, initiative management, and business outcomes, while noting the small firm size and potential for high-touch, customized services.

Growth opportunities Leverage recent UK and US expansion activity in enterprise assurance, financial advisory, and not-for-profit leadership to position offerings around risk, compliance, ethics, and sustainability controls for mid-market banks seeking stronger governance.

Tech enablement Propose solutions that complement the current tech stack (Qlik, Salesforce, IBM SPSS, Oracle PeopleSoft, Okta, Slack, etc.) with data analytics, security, and process automation to enhance client reporting, modelling, and operational efficiency.

Talent and internships Capitalize on recognition for quality internship programs to offer student and graduate pipelines, digital upskilling engagements, and partnerships for future talent, improving client talent strategy and succession planning.

Competitive landscape Differentiate from competitors pursuing private equity and larger firms by offering tailored mid-market financial advisory, enterprise assurance services, and ethics and independence frameworks that align with dynamic, growth-focused banking clients.