Competitive positioning Grant Thornton LLP is positioning itself to potentially surpass mid-market rivals like RSM and BDO in the US, signaling growth ambitions and opportunities to offer service expansions, cross-sell of advisory and assurance offerings, and partnership strategies to capture a larger share of mid-market engagements.

On-chain audit Recent launch of on-chain financial audit attestations on Cardano indicates a capability in blockchain and crypto audit services, presenting a sales lane to target fintechs and blockchain project clients seeking assurance and regulatory-compliant reporting.

AI and modern workplace GT Augment and highlighted AI adoption reflect a focus on intelligent automation and workforce transformation, offering opportunities to sell AI-enabled advisory, process optimization, and upskilling engagements for clients pursuing digital acceleration.

Talent and engagement Recognition for early-career engagement and structured talent development suggests a strength in people-focused programs, which can be leveraged to sell talent strategy, succession planning, and organizational capability-building services to client organizations expanding teams or upgrading skills.

Strategic expansion Frequent leadership in future-fit management and impact planning signals a strategic emphasis on sustainable outcomes, opening doors for sustainability reporting, ESG advisory, and governance risk management engagements to clients aiming to elevate impact metrics.