B2B Diagnostics Thriva Solutions delivers an end-to-end diagnostic service (DAAS) that helps partners scale testing quickly with lower risk. The existing Lloyds Pharmacy Online Doctor and Superdrug clinic collaborations show a proven route to healthcare retailers and providers—a strong lever to target clinics, pharmacies and insurers seeking expanded diagnostic capacity.

Corporate Wellness Position Thriva’s consumer subscription tests as employer wellness programs, offering flexible monthly to annual panels with GP‑reviewed results. Target HR leaders and benefits brokers to reduce health risks for employees and potentially lower healthcare costs, leveraging Thriva’s opt‑in/opt‑out flexibility.

Expanded Panels Leverage the clinical innovation pipeline, including sexual health screens, genetic testing, and urine testing, as premium add-ons for B2B partners and enterprise customers. This can unlock new revenue streams and richer health insights for members and patients.

Needle-Free Edge Highlight the needle‑free testing capability from the Tasso collaboration to reduce needle phobia. Market to patient groups with needle anxiety, pediatric populations, schools, and enterprise onboarding programs to boost participation and test completion rates.

Privacy as Trust Emphasize Thriva’s commitment to never sharing medical data with third parties to win deals in regulated markets. Use this privacy stance to pursue insurers, healthcare providers, and large employers requiring compliant integrations with EHR and HRIS systems.