Growth through ETFs Thrivent recently expanded its ETF lineup with two new fixed income ETFs and actively managed bond ETFs, signaling a strategic push into ETF products and fixed income strategies that sales teams can target with institutional and advisor clients seeking diversified bond exposure.

Asset Management Expertise As an SEC-registered investment adviser and distributor network partner, Thrivent Asset Management provides model portfolios and non-discretionary advice, presenting opportunities to upsell advisory services, managed accounts, and turnkey investment solutions to financial professionals.

Strong Brand & Legacy Thrivent combines a century-long client service tradition with fraternal membership backing, which can be leveraged to engage faith- and community-focused advisors and clients seeking values-aligned investment options.

Sizable Revenue Base With estimated revenue in the mid hundreds of millions, Thrivent demonstrates financial capacity to invest in partnerships, co-marketing, training programs, and selective product collaborations that resonate with mid-size to large advisory firms.

Strategic Partnerships Recent collaborations with churches and community organizations (e.g., First Church) indicate openness to channel partnerships and ESG-like community initiatives, offering a pathway to joint programs, charitable giving strategies, and ESG-focused product storytelling.