Growing ETF Offerings Thrivent has recently expanded its product lineup with the launch of actively managed bond ETFs and ESG-focused ETFs, indicating a strategic shift towards fixed income and sustainable investing. This presents opportunities to engage clients seeking innovative and responsible investment options.

ESG Leadership The company's focus on launching ESG ETFs and appointing ESG program leaders highlights a commitment to sustainable investing, making it an attractive partner for clients prioritizing environmental, social, and governance factors in their portfolios.

Market Recognition Winning awards such as the Refinitiv Lipper Fund Award showcases Thrivent’s credibility and strong performance in the mid-cap stock segment, which can be leveraged to attract institutional investors looking for proven fund managers.

Tech-Enabled Marketing Thrivent utilizes a range of digital marketing tools, including Google Ads and conversion tracking, providing opportunities to develop tailored digital campaigns aimed at high-net-worth individuals and financial advisors interested in their offerings.

Partnership and Community Focus Collaborations with community organizations like First Church for charitable initiatives demonstrate Thrivent’s community engagement, making it a compelling story for clients interested in socially responsible investing and corporate social responsibility activities.