Public sector focus Target sales opportunities around education and municipal law services, highlighting the firm’s specialization and established presence across East Lansing, Grand Rapids, and Novi to address local government contracting, compliance, and school district advisory needs.

Growth and hiring Leverage the recent associate hire as a signal of firm expansion and resource reinforcement, presenting capacity for increased client work, longer engagements, and potential scalability in public sector cases.

Mid-market scale Position Thrun Law Firm as a mid-market public sector powerhouse with annual revenue in the 10-25M range and 51-200 employees, suitable for mid-sized school districts and municipalities seeking experienced legal partners.

Technology leverage Emphasize modern legal operations and digital presence to attract clients seeking efficient, tech-enabled services; align service offerings with their use of Drupal, WordPress, SEO, analytics, and map-based client communications.

Competitive positioning Differentiate from large firms by local focus and specialized public sector practice, while aligning with competitors’ scale through targeted proposals for school districts, city/county governments, and related public entities in Michigan.