Strong Sustainability Credentials Thule Group's recognition as a global sustainability leader and its inclusion among the top 50 most sustainable companies worldwide demonstrate a strong commitment to ESG principles, making it an appealing partner for environmentally conscious customers and partners.

Expanding Product Portfolio With a diverse range of products including sport and cargo carriers, active gear for kids and dogs, RV accessories, and travel bags, Thule offers numerous cross-selling opportunities across outdoor, travel, and recreational segments.

Global Market Penetration Selling in 138 markets worldwide and operating multiple sales offices ensures broad geographical reach, allowing sales teams to identify and capitalize on emerging outdoor activity trends in various regions.

Innovative Product Launches Recent launches like the Thule Vector and Thule Force XT cargo boxes highlight a focus on innovation, presenting opportunities to promote advanced features and tap into customer segments seeking premium, functional outdoor gear.

Leadership and Growth With leadership changes such as the appointment of a new CEO and a focus on consumer-driven innovation, Thule is positioned for strategic growth. This creates potential for sales collaboration centered around new product development and market expansion initiatives.