Growth potential Targeting larger tier-one automotive suppliers and OEMs given thyssenkrupp Presta's scale (over 1,000 employees, revenue near 500M–1B) as a partner for steering systems and future autonomous driving projects.

Autonomy focus Leverage opportunities in autonomous and safety-enhanced steering solutions to align with their stated mission and sustainability of motion, offering advanced actuators, sensors integration, and software-enabled steering performance.

Geographic fit Eschen, Liechtenstein base suggests proximity to European automotive hubs; tailor regional expansion approaches, aftersales services, and local supply chain optimization to ease customer onboarding for European clients.

Supply chain resilience Propose value through robust, high-volume components sourcing, long-term contracts, and just-in-time capabilities to support manufacturing continuity for critical steering systems amid market volatility.

Digital transformation Offer digital engineering, simulation, and data analytics services to accelerate product development cycles, reduce time-to-market, and strengthen competitive positioning against peers like Nexteer and Hyundai MOBIS.