Strong Industry Presence Tidal Labs operates within the advertising services industry, specializing in influencer SaaS technology, indicating a focus on digital marketing and content engagement solutions for brands seeking innovative promotional channels.

Innovative Technology Upgrades The company has recently enhanced its platform with advanced analytics and broader social network integrations, highlighting its commitment to staying at the forefront of content marketing technology and offering advanced engagement metrics.

Recent Leadership Expansion The appointment of seasoned marketing technology leader Ken Madsen to the advisory board signals a strategic move to strengthen leadership and industry expertise, which can attract potential clients looking for trusted innovation partners.

Market Recognition Receiving an award for Best Content Marketing Tech Platform in 2017 underscores Tidal Labs' reputation for delivering effective marketing solutions, making it an appealing partner for brands aiming to enhance their content strategies.

Growth and Engagement Programs Initiatives like the Tidal Cover Mining Program demonstrate the company’s proactive efforts to educate and incentivize platform use, suggesting opportunities for collaboration with organizations seeking to leverage influencer and content ecosystems.