Expansion via tech upgrades Tidal Labs recently launched upgrades to its technology platform, enhancing reporting capabilities and providing support for enterprise integrations. This positions the company to attract new clients seeking advanced content marketing solutions.

Influencer onboarding program With the introduction of the Tidal Cover Mining Program, Tidal Labs aims to incentivize Reserve Providers (RP) to utilize its platform. Sales teams can target influencers looking to monetize their content and offer them the benefits of Tidal Labs' technology and services.

Industry recognition boosts credibility Receiving the award for Best Content Marketing Tech Platform adds to Tidal Labs' credibility in the industry. Sales professionals can leverage this recognition to build trust with potential clients seeking innovative and award-winning solutions.

Advisory board appointment The appointment of Ken Madsen, a seasoned marketing technology leader, to Tidal Labs' advisory board can open doors to new networking and partnership opportunities. Sales representatives can explore collaborations and referrals through Madsen's industry connections.

Competitor differentiation Positioning Tidal Labs against similar companies like Boost, CreatorIQ, and Stackla, highlighting its unique technology stack and achievements, can help sales teams differentiate the company in a competitive market. Emphasizing Tidal Labs' strengths can attract businesses looking for exceptional advertising services.