Insights

Rapid Market Expansion Tide's growing user base across the UK with over 650,000 members and a significant presence in India with over 500,000 members presents substantial opportunity for cross-selling additional financial products, such as customized loan offerings, insurance, and premium banking services tailored to SMEs in these regions.

Tech-Driven Solutions With a sophisticated technology stack including platforms like Segment, Braze, and LaunchDarkly, Tide demonstrates a focus on delivering innovative, integrated digital banking experiences. This opens doors for partnerships with fintech providers offering complementary tools like payment solutions, expense management, or identity verification to enhance their platform.

Funding and Growth Having raised over £200 million in funding and achieving sustainable revenue streams, Tide is well-positioned for strategic acquisitions or collaborations with related service providers that can help accelerate product development or expand into new markets within the SME segment.

Recognition and Leadership Being recognized in global fintech rankings and receiving Great Place to Work certifications underscores Tide's strong brand reputation and employee engagement, making it an attractive partner for solutions related to HR, talent management, and workforce development tailored for innovative fintech companies.

Competitive Positioning As Tide transform the small business banking market with high usability and low fees, there is an opportunity to position complementary services such as business analytics, market insights, or tailored financial planning solutions aimed at helping SMEs leverage their data for growth and efficiency.

Tide Tech Stack

Tide uses 8 technology products and services including Pendo, LaunchDarkly, Segment, and more. Explore Tide's tech stack below.

  • Pendo
    Analytics
  • LaunchDarkly
    Application Development & Management
  • Segment
    Customer Data Platforms
  • Jamf Pro
    Endpoint Protection
  • Hammer.js
    Javascript Libraries
  • Braze
    Marketing Automation
  • Workable
    Recruitment Marketing
  • CSS
    Web Tools And Plugins

Media & News

Tide's Email Address Formats

Tide uses at least 1 format(s):
Tide Email FormatsExamplePercentage
First.Last@tide.coJohn.Doe@tide.co
96%
Last.First@tide.coDoe.John@tide.co
2%
First.Middle@tide.coJohn.Michael@tide.co
1%
First.L@tide.coJohn.D@tide.co
1%

Frequently Asked Questions

Where is Tide's headquarters located?

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Tide's main headquarters is located at The Featherstone Building,, 66 City Rd, London London, England EC1Y 2AL, GB. The company has employees across 6 continents, including AsiaEuropeNorth America.

What is Tide's stock symbol?

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Tide is a publicly traded company; the company's stock symbol is TDW.

What is Tide's official website and social media links?

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Tide's official website is tide.co and has social profiles on LinkedInCrunchbase.

What is Tide's NAICS code?

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Tide's NAICS code is 52 - Finance and Insurance.

How many employees does Tide have currently?

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As of October 2025, Tide has approximately 2.8K employees across 6 continents, including AsiaEuropeNorth America. Key team members include Chief Executive Officer- India: G. S.Chief Executive Officer (ceo): O. P.Chief Executive Officer: F. M.. Explore Tide's employee directory with LeadIQ.

What industry does Tide belong to?

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Tide operates in the Financial Services industry.

What technology does Tide use?

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Tide's tech stack includes PendoLaunchDarklySegmentJamf ProHammer.jsBrazeWorkableCSS.

What is Tide's email format?

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Tide's email format typically follows the pattern of First.Last@tide.co. Find more Tide email formats with LeadIQ.

How much funding has Tide raised to date?

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As of October 2025, Tide has raised $170M in funding. The last funding round occurred on Oct 11, 2019 for $56M.

When was Tide founded?

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Tide was founded in 2015.
Tide

Tide

Financial ServicesUnited Kingdom1001-5000 Employees

Tide helps SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.

Tide is transforming the small business banking market with over 1 million globally across the UK, India and Germany. Using advanced technology, all solutions are designed with SMEs in mind.

With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to help SMEs save both time and money.

Tide was named one of CB Insights global Fintech 250 and Beahurst’s The Fintech Top 50 for the UK in 2023. Tide has also been recognised with the Great Place to Work certification in 2023 and 2024.

Tide facts:
> Tide is available for UK, Indian and German SMEs
> Over 650,000 UK members and growing rapidly
> Over 500,000 India members since December 2022
> Over £200 million raised in funding
> Over 2500 Tideans globally - we’re diversity champions!
> We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, a technology centre in Hyderabad, India and offices in Gurugram and New Delhi.

Section iconCompany Overview

Headquarters
The Featherstone Building,, 66 City Rd, London London, England EC1Y 2AL, GB
Website
tide.co
Stock Symbol
TDW
NAICS Code
52 - Finance and Insurance
Founded
2015
Employees
1001-5000

Section iconFunding & Financials

  • $170M

    Tide has raised a total of $170M of funding over 3 rounds. Their latest funding round was raised on Oct 11, 2019 in the amount of $56Mas a Series B.

  • $1B$10B

    Tide's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $170M

    Tide has raised a total of $170M of funding over 3 rounds. Their latest funding round was raised on Oct 11, 2019 in the amount of $56Mas a Series B.

  • $1B$10B

    Tide's revenue is estimated to be in the range of $1B$10B

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