Insights

Rapid Market Growth With over 1.6 million SME users across the UK, India, Germany, and France, Tide demonstrates significant regional expansion and customer acquisition, indicating strong demand for small business banking solutions which can be tapped into for upselling or new product offerings.

Technology-Driven Solutions Tide’s use of advanced technology stacks including Pendo, LaunchDarkly, and Segment suggests a focus on personalized, seamless digital experiences for their SME clients, presenting opportunities to offer complementary tech integrations or innovative financial tools.

Financial Strength & Funding Having raised over $200 million and generating substantial revenue between 1B and 10B, Tide’s financial stability and growth potential make it a promising partner for strategic collaborations, financial services, or co-developing new offerings for SME markets.

Global Presence & Diversity With offices and operations in multiple countries including the UK, Bulgaria, Serbia, Romania, Lithuania, and India, Tide’s diverse geographical footprint allows for tailored regional solutions and opens avenues for local market expansion and partnership opportunities.

Customer-Centric Approach Tide’s emphasis on quick onboarding, low fees, and highly usable administrative tools highlights a customer-centric strategy focused on saving time and money for SMEs, indicating potential for partnerships centered around enhancing customer engagement and operational efficiency.

Tide Tech Stack

Tide uses 8 technology products and services including Pendo, LaunchDarkly, Segment, and more. Explore Tide's tech stack below.

  • Pendo
    Analytics
  • LaunchDarkly
    Application Development & Management
  • Segment
    Customer Data Platforms
  • Jamf Pro
    Endpoint Protection
  • Hammer.js
    Javascript Libraries
  • Braze
    Marketing Automation
  • Workable
    Recruitment Marketing
  • CSS
    Web Tools And Plugins

Media & News

Tide's Email Address Formats

Tide uses at least 1 format(s):
Tide Email FormatsExamplePercentage
First.Last@tide.coJohn.Doe@tide.co
96%
Last.First@tide.coDoe.John@tide.co
2%
First.Middle@tide.coJohn.Michael@tide.co
1%
First.L@tide.coJohn.D@tide.co
1%

Frequently Asked Questions

Where is Tide's headquarters located?

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Tide's main headquarters is located at 66 City Road London, England ec1y 2al United Kingdom. The company has employees across 6 continents, including AsiaEuropeNorth America.

What is Tide's stock symbol?

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Tide is a publicly traded company; the company's stock symbol is TDW.

What is Tide's official website and social media links?

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Tide's official website is tide.co and has social profiles on LinkedInCrunchbase.

What is Tide's SIC code NAICS code?

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Tide's SIC code is 6029 - Commercial Banks, Not Elsewhere Classified NAICS code is 52 - Finance and Insurance.

How many employees does Tide have currently?

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As of February 2026, Tide has approximately 3K employees across 6 continents, including AsiaEuropeNorth America. Key team members include Chief Executive Officer- India: G. S.Chief Executive Officer (ceo): O. P.Chief Executive Officer: F. M.. Explore Tide's employee directory with LeadIQ.

What industry does Tide belong to?

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Tide operates in the Financial Services industry.

What technology does Tide use?

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Tide's tech stack includes PendoLaunchDarklySegmentJamf ProHammer.jsBrazeWorkableCSS.

What is Tide's email format?

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Tide's email format typically follows the pattern of First.Last@tide.co. Find more Tide email formats with LeadIQ.

How much funding has Tide raised to date?

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As of February 2026, Tide has raised $170M in funding. The last funding round occurred on Oct 11, 2019 for $56M.

When was Tide founded?

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Tide was founded in 2015.

Tide

Financial ServicesEngland, United Kingdom1001-5000 Employees

Tide helps SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.

Tide is transforming the small business banking market with over 1.6 million globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind.

With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to help SMEs save both time and money.

Tide facts:
> Tide is available for UK, Indian, German and French SMEs
> Over 1.6 million members: 800,000 UK and 800,000 in India and growing rapidly 
> Over $200 million raised in funding
> Over 2500 Tideans globally - we’re diversity champions!
> We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, India

Section iconCompany Overview

Headquarters
66 City Road London, England ec1y 2al United Kingdom
Website
tide.co
SIC Code
6029 - Commercial Banks, Not Elsewhere Classified
Stock Symbol
TDW
NAICS Code
52 - Finance and Insurance
Founded
2015
Employees
1001-5000

Section iconFunding & Financials

  • $170M

    Tide has raised a total of $170M of funding over 3 rounds. Their latest funding round was raised on Oct 11, 2019 in the amount of $56Mas a Series B.

  • $1B$10B

    Tide's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $170M

    Tide has raised a total of $170M of funding over 3 rounds. Their latest funding round was raised on Oct 11, 2019 in the amount of $56Mas a Series B.

  • $1B$10B

    Tide's revenue is estimated to be in the range of $1B$10B

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