Expanding Customer Base Tiger Fitness's extensive product catalog of over 10,000 supplements and personalized customer service approach position it well to attract both dedicated bodybuilders and health-conscious consumers, creating opportunities for cross-selling and upselling premium or bundled products.

Digital Engagement With a tech stack incorporating analytics and targeted marketing tools like Mixpanel and Google Tag Manager, there is a strong foundation for leveraging data-driven marketing campaigns to increase customer retention and boost repeat purchases online.

Market Positioning Operating in a competitive industry with similar companies like Bodybuilding.com and GNC, Tiger Fitness can capitalize on its low-price, fast shipping model and personalized service to differentiate itself and attract price-sensitive, quality-seeking customers.

Growth Potential Despite current revenue in the $1M-$10M range, strategic partnerships such as with Fitness Informant and ongoing product launches suggest opportunities for expanding product lines and increasing market share in the wellness sector.

Talent and Resources With a dedicated team of 51-200 employees and streamlined operational infrastructure, Tiger Fitness is positioned to scale its marketing efforts and enhance its online experience, opening doors for partnerships with supplement brands and fitness influencers to drive sales growth.