Large tournament hub Tim Hortons Iceplex operates a 176,000 square foot multi-rink facility hosting numerous hockey events and drawing over 1.5 million visitors annually, presenting substantial cross-sell opportunities to sports-related brands, local hospitality partners, and event organizers.

Campus synergy Located on the Monroe Community College campus, the Iceplex can partner with students, faculty, and alumni programs for sponsorships, campus tournaments, youth clinics, and experiential marketing tied to college athletics.

Expansion and partnerships Recent collaboration with ScorZoneGolf indicates openness to cross-sport partnerships; explore additional alliances with golf, e-sports, and regional youth leagues to broaden event calendars and revenue streams.

Digital engagement A diversified tech stack (WordPress, Google Workspace, analytics, and marketing tools) suggests opportunities to offer digital sponsorships, data-driven advertising, and enhanced ticketing or membership programs to local brands.

Mid-market scale With revenue in the mid-range and a modest employee base, there is potential to offer scalable B2B services such as venue marketing packages, corporate event hosting, and facility sponsorships tailored to regional businesses seeking experiential exposure in Monroe County.