Large venue potential High-capacity, multi-rink facility hosting major hockey events and tournaments with over 1.5 million annual visitors, presenting opportunities for sponsorships, event partnerships, and cross-promotions with local businesses and brands.

Campus integration Located on Monroe Community College campus, providing access to a steady stream of student and faculty traffic and potential partnerships for school programs, youth leagues, non-profit events, and campus-wide promotions.

Diversified partnerships Recent collaboration with ScorZone Golf signals openness to cross-sport partnerships and experiential offerings that could expand into golf clinics, combined sports camps, and multi-discipline tournaments.

Digital and analytics readiness Active use of Snowplow, Google Analytics and other marketing tech suggests strong data capabilities for targeted campaigns, enabling precise lead generation, retargeting, and measurement of sponsorship ROI.

Revenue scale Annual revenue in the mid-range tens of millions with a broad audience reach; potential for upsell of premium experiences, naming rights, hospitality packages, and corporate events to grow from existing demand.