Protein Focus Tirolez recently launched a PRO+ line with added protein, signaling a strategic move into high-protein dairy products. This creates cross-sell opportunities with existing customers seeking functional nutrition and with retailers looking to expand premium or health-focused shelves.

Health Trend The new spreadable cheese PRO+ targets consumers interested in convenient, protein-enriched snacks. Leverage this trend by proposing meal-starts, snack packs, and on-the-go formats to grocery, club stores, and e-commerce channels.

Regional Footprint Seven business units across MG, SP, and SC with a centralized distribution in São Paulo indicate strong regional presence. Sales motions can focus on regional retailers, convenience chains, and foodservice partners within these states to maximize uptime and freshness.

Premium Quality Positioning Tirolez emphasizes high-quality milk and artisanal care. Use this differentiator in pitches to premium supermarkets, specialty shops, and private label opportunities that value storytelling, trust, and product origin in Brazil.

Digital & Ops Enablement Existing tech stack includes Shopify and Google Workspace, suggesting readiness for e-commerce growth and streamlined B2B ordering. Propose direct-to-consumer promos, wholesale online ordering, and digital marketing collaborations to boost visibility and order cadence.