Digital Health Expansion Burnalong's acquisition and ongoing digital transformation broaden Tivity Health's virtual wellness offerings, enabling scalable programs alongside SilverSneakers and WholeHealth Living. This creates cross-sell opportunities with health plans and employers seeking measurable digital engagement and outcomes.

Strategic Partnerships Tivity Health already supports health plans nationwide and partners with organizations like YMCA and Apple to extend access to seniors. This foundation can be leveraged to expand with additional insurers, employers, and government programs by highlighting cost savings and improved health outcomes, supported by analytics partners such as Inovalon.

Leadership Momentum A leadership change with a new CEO signals strategic growth and renewed focus on enterprise sales and broader market outreach, presenting an opening to accelerate B2B partnerships and large-scale health plan deals.

Diversity & Brand Diversity certifications and Top Workplaces recognitions enhance corporate credibility, helping to win deals with brands prioritizing wellbeing, DEI, and health outcomes for their employees and members.

Holistic Wellness A diversified portfolio spanning in person and virtual physical activity, social and mental enrichment, and integrative health services positions Tivity Health to address rising demand for holistic wellness and value based care in health plans, with strong potential in the senior market through SilverSneakers partnerships.