Insights

Brand Narrative TOAST is a UK lifestyle brand rooted in traditional textiles and craftsmanship with studios in London and Swansea and a strong editorial and design focus. This suggests selling opportunities around premium wholesale partnerships, limited-edition textiles, and collaborations with mills and artisans.

Sustainability Angle Emphasis on natural fibers, handwoven and ethically crafted textiles (linen, cottons, ikats, denim) positions TOAST for sustainability-conscious buyers and retailers seeking responsibly sourced products and storytelling-rich product lines.

Omni Channel Active multi-channel presence including own shops, UK retail presence, and distribution through John Lewis indicates potential for channel expansion, wholesale programs, and bundled homeware plus fashion assortments.

Product Scope Portfolio spans clothing, homeware, and editorial content with a full pattern room in-house, enabling custom design collaborations and private-label opportunities for premium retailers.

Growth Readiness Revenue size and 201-500 employees place TOAST in a scale suitable for growth partnerships, manufacturing collaborations, and tech-enabled retail solutions (e.g., enhanced e-commerce, CRM, and analytics to optimize high-touch product launches).

TOAST Tech Stack

TOAST uses 8 technology products and services including Microsoft Advertising, Bing Ads, html5media, and more. Explore TOAST's tech stack below.

  • Microsoft Advertising
    Advertising
  • Bing Ads
    Advertising Networks
  • html5media
    Audio, Video, Graphics
  • Emotion
    Javascript Frameworks
  • Microsoft Word
    Office Suites
  • Bazaarvoice Reviews
    Online Review Management
  • Bootstrap
    UI Frameworks
  • Microsoft ASP.NET
    Web Frameworks

Media & News

TOAST's Email Address Formats

TOAST uses at least 1 format(s):
TOAST Email FormatsExamplePercentage
LastF@toa.stDoeJ@toa.st
72%
First@toa.stJohn@toa.st
23%
Last@toa.stDoe@toa.st
4%
LF@toa.stDJ@toa.st
1%

Frequently Asked Questions

Where is TOAST's headquarters located?

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TOAST's main headquarters is located at 22 Highbury Grove Unit 306 London, England United Kingdom. The company has employees across 2 continents, including EuropeNorth America.

What is TOAST's stock symbol?

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TOAST is a publicly traded company; the company's stock symbol is TOST.

What is TOAST's official website and social media links?

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TOAST's official website is toa.st and has social profiles on LinkedIn.

What is TOAST's SIC code NAICS code?

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TOAST's SIC code is 7372 - Prepackaged Software NAICS code is 44-45 - Retail Trade.

How many employees does TOAST have currently?

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As of June 2026, TOAST has approximately 343 employees across 2 continents, including EuropeNorth America. Key team members include Ceo: S. D. R. W.Chief Financial Officer: C. Y. G.Chief Financial Officer: C. Y.. Explore TOAST's employee directory with LeadIQ.

What industry does TOAST belong to?

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TOAST operates in the Retail industry.

What technology does TOAST use?

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TOAST's tech stack includes Microsoft AdvertisingBing Adshtml5mediaEmotionMicrosoft WordBazaarvoice ReviewsBootstrapMicrosoft ASP.NET.

What is TOAST's email format?

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TOAST's email format typically follows the pattern of LastF@toa.st. Find more TOAST email formats with LeadIQ.

When was TOAST founded?

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TOAST was founded in 1997.
TOAST logo

TOAST

RetailEngland, United Kingdom201-500 Employees

TOAST is a UK-based retailer and lifestyle brand focused on thoughtful, contemporary design rooted in traditional textiles and craftsmanship. It develops and curates clothing, homeware, and editorial content that emphasize simple, functional items and materials such as supple linens, block-printed cottons, various yarns, and handwoven textiles. The company collaborates with mills, knitters, weavers, and ceramicists, as well as writers and artists, and it sustains in-house garment construction through its own full pattern room.

Founded in West Wales in 1997, TOAST expanded from loungewear and nightwear into a broader offering of home and apparel. It operates studios in London and Swansea and maintains retail shops across the UK, including locations in John Lewis stores. The brand also runs an online magazine that weekly features material stories, exhibition and book coverage, artist profiles, recipes, and travel pieces.

Section iconCompany Overview

Headquarters
22 Highbury Grove Unit 306 London, England United Kingdom
Website
toa.st
SIC Code
7372 - Prepackaged Software
Stock Symbol
TOST
NAICS Code
44-45 - Retail Trade
Founded
1997
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    TOAST's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    TOAST's revenue is estimated to be in the range of $25M$50M

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