Insights

Niche Market Focus TOBE Outerwear targets outdoor enthusiasts who participate in winter sports and wilderness activities, creating opportunities to expand sales with brands or organizations catering to similar rugged, adventure-oriented audiences.

Emerging Market Potential With revenue under one million dollars and a small team, there is significant growth potential for integrating advanced manufacturing technologies or expanding product lines to capture a larger share of the outdoor apparel market.

Technology Adoption Utilizing diverse tech tools such as Node.js, Preact, and HubSpot Analytics indicates openness to modern solutions, presenting opportunities to offer scalable e-commerce, CRM, and digital marketing enhancements.

Competitive Positioning Compared to larger competitors like Reima, TOBE's focus on high-performance winter gear for a niche segment can be amplified through targeted partnerships and premium brand positioning strategies to increase market visibility.

Sustainability & Storytelling The brand’s Vikings theme and outdoor adventure narrative offer strong branding opportunities for sustainability and storytelling campaigns that resonate with environmentally conscious consumers and outdoor lifestyle markets.

Similar companies to TOBE Outerwear

TOBE Outerwear Tech Stack

TOBE Outerwear uses 8 technology products and services including HubSpot Analytics, Cart Functionality, Preact, and more. Explore TOBE Outerwear's tech stack below.

HubSpot Analytics
Analytics
Cart Functionality
E-commerce
Preact
Javascript Libraries
Priority Hints
Performance
Node.js
Programming Languages
Yoast SEO
Search Engines
Bootstrap
UI Frameworks
Microsoft ASP.NET
Web Frameworks

Media & News

TOBE Outerwear's Email Address Formats

TOBE Outerwear uses at least 1 format(s):

TOBE Outerwear Email Formats	Example	Percentage
First@tobeouterwear.com	John@tobeouterwear.com	35%
First.Last@tobeouterwear.com	John.Doe@tobeouterwear.com	15%
First@tobeouterwear.com	John@tobeouterwear.com	35%
First.Last@tobeouterwear.com	John.Doe@tobeouterwear.com	15%

Frequently Asked Questions

Where is TOBE Outerwear's headquarters located?

TOBE Outerwear's main headquarters is located at Solberg 504, Hammerdal, Jamtland 833 48, SE. The company has employees across 2 continents, including EuropeNorth America.

What is TOBE Outerwear's official website and social media links?

TOBE Outerwear's official website is tobeouterwear.com and has social profiles on LinkedIn.

What is TOBE Outerwear's NAICS code?

TOBE Outerwear's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does TOBE Outerwear have currently?

As of October 2025, TOBE Outerwear has approximately 13 employees across 2 continents, including EuropeNorth America. Key team members include Chief Executive Officer / Vd: M. E.Head Of Design And Product Development Manager: A. B.Chairman Of The Board: L. E.. Explore TOBE Outerwear's employee directory with LeadIQ.

What industry does TOBE Outerwear belong to?

TOBE Outerwear operates in the Sporting Goods Manufacturing industry.

What technology does TOBE Outerwear use?

TOBE Outerwear's tech stack includes HubSpot AnalyticsCart FunctionalityPreactPriority HintsNode.jsYoast SEOBootstrapMicrosoft ASP.NET.

What is TOBE Outerwear's email format?

TOBE Outerwear's email format typically follows the pattern of First@tobeouterwear.com. Find more TOBE Outerwear email formats with LeadIQ.

When was TOBE Outerwear founded?

TOBE Outerwear was founded in 2001.

TOBE Outerwear

Sporting Goods ManufacturingSweden11-50 Employees

The men and women that choose our path and follow our trails are Vikings. They are not afraid of the cold or the wilderness. 

These modern day Vikings belong in the backcountry and thrive in the wild, be it on a snowboard, a snowmobile or a pair of skis.

We keep them warm, dry and safe because it is what we do.