Small-scale niche Target Toby Knox & Associates as a boutique market research partner serving CPG, healthcare, higher education, financial services, and associations. Emphasize agile, senior-level qualitative and quantitative research capabilities with cost-effective solutions for organizations of limited scale.

Diverse sector reach Leverage their cross-industry exposure to position our services as flexible, turnkey research offerings that can span multiple verticals—from consumer goods to public health and philanthropic sectors—highlighting transferable methodologies and fast turnaround.

Tech-enabled delivery Highlight their existing tech stack (AWS, Google Cloud, Joomla, Microsoft 365, Trustpilot) as a foundation for scalable research operations and data security. Propose complementary tools or advanced analytics to enhance efficiency and client insights.

Revenue opportunity With revenue under 1M and a lean team, pursue add-on services such as multi-modal research programs, ongoing advisory retainer, and dashboard reporting packages to increase average contract value while maintaining personalized service.

Strategic partnerships Position as a collaborative partner for national associations, foundations, and trade groups seeking measurement of advocacy campaigns, member engagement, and education initiatives. Offer co-branded studies and white-label capabilities to expand reach.