Insights

Hospitality tech platform Tock offers a comprehensive platform for reservations, takeout/delivery, guest, and table management, presenting opportunities to upsell expanded SaaS licenses, integrations, and premium support for mid to large hospitality operators seeking end-to-end operations automation.

Global restaurant focus With clients ranging from independent venues to global operators, Tock has potential to win multi-unit deals by targeting regional restaurant groups, hotel F&B operators, and winery/micro-restaurant portfolios seeking centralized reservation and guest experience tools.

Efficiency and cost debate The origin story emphasizes reducing labor and cancellations, suggesting sales angles around AI-driven waitlist optimization, cancellation protection, and analytics dashboards to lower overhead and increase seat utilization.

Tech stack leverage Tock’s modern stack (React, HTTP/3, MUI, automation tooling) indicates readiness for API-first integrations and marketplace partnerships; potential fit for POS, CRM, loyalty, and analytics vendors seeking native connectors and joint go-to-market.

Growth and funding signals With substantial revenue scale and ongoing funding, there is opportunity to approach enterprise-adjacent hospitality groups, venture-backed restaurant concepts, and hospitality tech accelerators for expansion, co-selling, or strategic partnerships.

Similar companies to Tock

Tock Tech Stack

Tock uses 8 technology products and services including HashiCorp Terraform, Jenkins, PostgreSQL, and more. Explore Tock's tech stack below.

Media & News

Tock's Email Address Formats

Tock uses at least 8 email formats:
Tock Email FormatsExamplePercentage
FLast@exploretock.comJDoe@exploretock.com
61%
First@exploretock.comJohn@exploretock.com
28%
First.Last@exploretock.comJohn.Doe@exploretock.com
8%
Last@exploretock.comDoe@exploretock.com
3%
First@tocktix.comJohn@tocktix.com
54%
First.Last@tocktix.comJohn.Doe@tocktix.com
30%
Last@tocktix.comDoe@tocktix.com
12%
FLast@tocktix.comJDoe@tocktix.com
4%

Frequently Asked Questions

What is Tock's stock symbol?

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Tock is a publicly traded company; the company's stock symbol is CRK.

What is Tock's official website and social media links?

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Tock's official website is exploretock.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Tock generate?

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As of August 2026, Tock's annual revenue is estimated to be $100M - $250M.

What is Tock's NAICS code?

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Tock's NAICS code is 7211 - Traveler Accommodation.

How many employees does Tock have currently?

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As of August 2026, Tock has approximately 146 employees across 5 continents, including North America, Asia and Europe. Key team members include Director Of Business Development: N. G., Product Operations Manager: E. C. and Implementation Manager: G. E. Explore Tock's employee directory with LeadIQ.

What industry does Tock belong to?

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Tock operates in the Hospitality industry.

What technology does Tock use?

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Tock's tech stack includes HashiCorp Terraform, Jenkins, PostgreSQL, Redis, Atlassian Jira, Cisco, Puppet and Zoom.

What is Tock's email format?

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Tock's email format typically follows the pattern of FLast@exploretock.com. Find more Tock email formats with LeadIQ.

How much funding has Tock raised to date?

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As of August 2026, Tock has raised $28M in funding. The last funding round occurred on May 12, 2020 for $10M.

When was Tock founded?

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Tock was founded in 2014.
Tock logo

Tock

HospitalityIllinois, United States51-200 Employees

Tock is an integrated platform for the hospitality sector, combining reservations, takeout and delivery, guest management, and table operations. It serves restaurants, bars, and wineries of varying sizes, offering tools that support core business processes across the globe.

Based in Chicago, Illinois, Tock was founded in 2014, rooted in a need to replace labor-intensive reservation handling with a more efficient system. The company targets hospitality operators seeking to optimize how they manage bookings, takeout and delivery orders, and guest interactions, from small venues to larger establishments. It is positioned as a comprehensive, end-to-end platform designed to streamline core operations for hospitality businesses.

Section iconCompany Overview

Stock Symbol
CRK
NAICS Code
7211 - Traveler Accommodation
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $28M

    Tock has raised a total of $28M of funding over 4 rounds. Their latest funding round was raised on May 12, 2020 in the amount of $10M as a Series C.

  • $100M - $250M

    Tock's revenue is estimated to be in the range of $100M - $250M

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