Insights

Innovative Hospitality Platform Tock has established itself as a comprehensive platform that streamlines reservation, takeout, delivery, and guest management for the hospitality industry. Its versatile system caters to a range of clients from small establishments to large-scale venues, presenting opportunities to offer scalable solutions or integrations for diverse hospitality businesses.

Market Disruption Potential Founded by industry veterans motivated to improve reservation management and reduce operating losses, Tock’s innovative approach addresses significant pain points faced by restaurants, bars, and wineries. This positions the company as a potential partner to enhance operational efficiencies or develop complementary tools that further transform the hospitality experience.

Advanced Technology Stack Tock leverages modern technologies such as Python, Google Maps, and Apple Sign-in, indicating a focus on robust, user-friendly, and secure solutions. Partners with complementary tech expertise or providers of hardware integrations could find strategic opportunities to expand Tock’s capabilities or streamline their own offerings.

Global Growth Scope With a presence aimed at supporting businesses worldwide, Tock’s platform offers avenues to expand into international markets or cater to multilingual, multi-currency operational needs. Business development efforts could target hospitality sectors experiencing growth and digital transformation globally.

Financial and Business Development Focus Despite a mid-sized revenue range, Tock's foundation rooted in industry expertise and innovative solutions highlights opportunities for partnership in areas like financial management, customer engagement, or analytics to help enhance revenue streams and drive customer loyalty within the hospitality sector.

Tock Tech Stack

Tock uses 8 technology products and services including HashiCorp Vault, Apple Sign-in, Google Maps, and more. Explore Tock's tech stack below.

  • HashiCorp Vault
    Data Security
  • Apple Sign-in
    Identity Verification
  • Google Maps
    Maps
  • Braze
    Marketing Automation
  • Python
    Programming Languages
  • UIKit
    UI Frameworks
  • X-Content-Type-Options
    Web & Portal Technology
  • Facebook
    Widgets

Media & News

Tock's Email Address Formats

Tock uses at least 1 format(s):
Tock Email FormatsExamplePercentage
FLast@exploretock.comJDoe@exploretock.com
61%
First@exploretock.comJohn@exploretock.com
27%
First.Last@exploretock.comJohn.Doe@exploretock.com
9%
Last@exploretock.comDoe@exploretock.com
3%

Frequently Asked Questions

Where is Tock's headquarters located?

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Tock's main headquarters is located at Chicago, Illinois 60642 United States. The company has employees across 5 continents, including North AmericaAsiaEurope.

What is Tock's stock symbol?

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Tock is a publicly traded company; the company's stock symbol is CRK.

What is Tock's official website and social media links?

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Tock's official website is exploretock.com and has social profiles on LinkedInCrunchbase.

What is Tock's NAICS code?

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Tock's NAICS code is 7211 - Traveler Accommodation.

How many employees does Tock have currently?

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As of April 2026, Tock has approximately 168 employees across 5 continents, including North AmericaAsiaEurope. Key team members include Engineering Director: P. R.Director Of Product: M. D.Senior Associate Director Of Hospitality: B. M.. Explore Tock's employee directory with LeadIQ.

What industry does Tock belong to?

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Tock operates in the Hospitality industry.

What technology does Tock use?

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Tock's tech stack includes HashiCorp VaultApple Sign-inGoogle MapsBrazePythonUIKitX-Content-Type-OptionsFacebook.

What is Tock's email format?

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Tock's email format typically follows the pattern of FLast@exploretock.com. Find more Tock email formats with LeadIQ.

When was Tock founded?

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Tock was founded in 2014.

Tock

HospitalityIllinois, United States51-200 Employees

Tock is a comprehensive platform built to fundamentally change the way restaurants, bars, and wineries think about and run their business. This includes a robust reservation, takeout/delivery, guest, and table management system for businesses of all sizes across the globe.

Tock was founded in 2014 but the idea originated years before out of a simple frustration. Nick Kokonas and Chef Grant Achatz opened Alinea to international fanfare in 2005 - now a perennial Michelin three star and widely considered one of the best restaurants in the world. For years they were spending $140,000 a year on staff dedicated to managing reservations and losing an average of $260,000 a year on cancellations. Convinced there had to be a better way, Nick started work on a crude ticketing system. The homemade platform was a success. Soon after Nick founded Tock with Brian Fitzpatrick, founder of Google's Chicago engineering office, to turn this simple idea into a robust product complete with all the tools a restaurant needs to succeed.

Section iconCompany Overview

Headquarters
Chicago, Illinois 60642 United States
Stock Symbol
CRK
NAICS Code
7211 - Traveler Accommodation
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    Tock's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Tock's revenue is estimated to be in the range of $100M$250M

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