Market Position With an estimated revenue between one million and ten million dollars and a small team of 11 to 50 employees, Today's Orthodontics operates in a competitive yet growing segment of the orthodontic services market, presenting opportunities for targeted expansion and brand differentiation.

Technology Integration The company's utilization of advanced tech tools like WordPress, Shopify, and Google Analytics indicates a strong online presence and digital marketing capability, opening avenues for partnerships around digital patient engagement and e-commerce solutions.

Service Offerings Offering a broad range of orthodontic treatments including Invisalign and advanced braces positions Today's Orthodontics to target a diverse patient demographic seeking modern and cosmetic orthodontic options, creating potential for upselling and cross-promotional campaigns.

Regional Expansion Serving multiple locations in Michigan such as Canton, Novi, Livonia, and Woodhaven provides opportunities for geographic growth and the potential to scale operations within the local market or expand into new regions with similar demographic profiles.

Competitive Landscape Operating alongside larger companies like Smile Doctors and SmileDirectClub, Today's Orthodontics can leverage its personalized service and advanced treatment options to differentiate itself and capture market share through community engagement and personalized patient care.