tokidoki Employee Directory
ManufacturingCalifornia, United States51-200 Employees
tokidoki is a Los Angeles, California-based lifestyle brand and manufacturer that creates and licenses products across art, fashion, accessories, cosmetics, and toys. Its portfolio centers on a distinctive set of characters with Japanese-inspired aesthetics and a history of collaborations with global brands. Founded in 2005 by Italian artist Simone Legno and entrepreneurs Pooneh Mohajer and Ivan Arnold, tokidoki operates as a mid-sized company with an international reach. The company serves consumers seeking design-driven lifestyle goods that blend art and pop culture, leveraging partnerships across fashion, beauty, and toys to broaden its distribution. Its activity includes collaborations with recognizable brands such as Hello Kitty, Karl Lagerfeld, Barbie, Marvel, and Sephora, among others. In 2025, tokidoki announced a multi-year licensing agreement with Jazwares, expanding its licensing footprint.
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