Strong Industry Partnership Toklat's ongoing partnership with the United States Equestrian Federation as the official saddle pad supplier presents a valuable opportunity to expand product offerings and leverage its association with a prominent industry authority for increased brand credibility and sales channels.
Brand Portfolio Diversification With a diverse range of brands including Irideon, Matrix, Silverleaf, Myler, and Carr & Day & Martin, Toklat has multiple entry points into different segments of the equestrian market, allowing for targeted marketing and upselling strategies to different customer groups.
Growing Market Potential Operating within the niche sporting goods manufacturing sector for equestrian products with revenue estimates between one and ten million dollars positions Toklat for growth as the popularity of equestrian sports and related activities continues to increase.
Digital Engagement Tools Utilizing a modern tech stack including nopCommerce, SendGrid, and social platforms like Facebook, Toklat shows a strong online presence and potential for digital marketing campaigns and e-commerce expansion to reach a broader customer base.
Customer-Centric Product Line As a family-owned business with deep industry expertise, Toklat emphasizes high-quality, trusted products which can be leveraged in tailored sales approaches emphasizing craftsmanship and heritage to appeal to discerning equestrian consumers.