Circular Economy Tomra’s focus on sensor-based sorting and materials recovery, plus ongoing partnerships with Ellen MacArthur Foundation, indicates strong alignment with circular economy initiatives. Potential sales opportunity: offer end-to-end sorting and material recovery solutions to expand customers’ circularity metrics and regulatory compliance.

Americas Expansion Recent facility expansion and Test & Training Center in Charlotte, NC signal a commitment to the Americas market and local support. Sales angle: position TOMRA as a localized partner for North American recyclers and food processing firms needing reliable, AI-driven sorting and RVM services.

AI Driven IFAT 2026 showcased AI and deep learning across plant operations for sorting and material recovery. Upsell opportunity: offer advanced AI-based sorting modules, predictive maintenance, and data analytics to optimize throughput and reduce downtime.

Blueberry Platform New 5S Blueberry platform for sorting blueberries demonstrates sector-specific innovation. Cross-sell potential: target fresh produce processors and packagers needing precise optical sorting to improve yield and reduce waste.

Strategic Partnerships Ongoing collaboration with the Ellen MacArthur Foundation reinforces credibility in sustainability leadership. Sales approach: leverage these partnerships to win deals with sustainability-minded manufacturers seeking verified impact and scalable circular solutions.