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Insights

Premium Home Fitness Tonal offers an advanced strength training system that combines personal trainer expertise with home gym convenience, appealing to high-end consumers seeking personalized fitness solutions.

Growing Market Presence With revenue between 250 and 500 million dollars and a funding of 135 million dollars, Tonal demonstrates strong market traction and financial viability, indicating potential for expanding customer base and upselling opportunities.

Technological Integration Utilizing diverse tech stacks including AI analytics, Docker, and analytics platforms, Tonal emphasizes digital engagement and data-driven personalization, opening sales avenues for advanced fitness tech integrations.

Competing with Innovators Positioned alongside competitors like Peloton and Mirror, Tonal’s focus on immersive, expert-guided workouts presents opportunities for cross-promotions, partnerships, and targeting premium wellness segments.

Expanding Wellness Offerings Recent inclusion of Pilates and reformer experiences suggests a willingness to diversify fitness programs, providing a chance to upsell specialized content and equipment to existing customers seeking variety.

Tonal Tech Stack

Tonal uses 8 technology products and services including Avalara, Google Analytics Enhanced eCommerce, Docker, and more. Explore Tonal's tech stack below.

  • Avalara
    Accounting And Finance
  • Google Analytics Enhanced eCommerce
    Analytics
  • Docker
    Containerization
  • Webpack
    Development
  • NetSuite
    E-commerce
  • SentinelOne
    Endpoint Protection
  • Vyond
    Marketing
  • Pinterest
    Visual And User Generated Content Marketing

Media & News

Tonal's Email Address Formats

Tonal uses at least 1 format(s):
Tonal Email FormatsExamplePercentage
First.Last@tonal.comJohn.Doe@tonal.com
84%
First@tonal.comJohn@tonal.com
14%
FLast@tonal.comJDoe@tonal.com
2%

Frequently Asked Questions

What is Tonal's stock symbol?

Minus sign iconPlus sign iconTonal is a publicly traded company; the company's stock symbol is 0QLU.L.

What is Tonal's official website and social media links?

Minus sign iconPlus sign iconTonal's official website is tonal.com and has social profiles on LinkedInCrunchbase.

How much revenue does Tonal generate?

Minus sign iconPlus sign icon As of December 2025, Tonal's annual revenue is estimated to be $5M.

What is Tonal's SIC code NAICS code?

Minus sign iconPlus sign iconTonal's SIC code is 7929 - Bands, Orchestras, Actors, and Other Entertainers and Entertainment Groups NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Tonal have currently?

Minus sign iconPlus sign iconAs of December 2025, Tonal has approximately 501 employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: K. Z.Chief Strategy Officer: G. D. G.Chief Legal Officer: M. S.. Explore Tonal's employee directory with LeadIQ.

What industry does Tonal belong to?

Minus sign iconPlus sign iconTonal operates in the Wellness and Fitness Services industry.

What technology does Tonal use?

Minus sign iconPlus sign iconTonal's tech stack includes AvalaraGoogle Analytics Enhanced eCommerceDockerWebpackNetSuiteSentinelOneVyondPinterest.

What is Tonal's email format?

Minus sign iconPlus sign iconTonal's email format typically follows the pattern of First.Last@tonal.com. Find more Tonal email formats with LeadIQ.

How much funding has Tonal raised to date?

Minus sign iconPlus sign icon As of December 2025, Tonal has raised $135M in funding. The last funding round occurred on Apr 04, 2019 for $45M.

When was Tonal founded?

Minus sign iconPlus sign iconTonal was founded in 2015.

Tonal

Wellness and Fitness ServicesCalifornia, United States501-1000 Employees

Tonal is the ultimate strength training system, giving you the expertise of a personal trainer and a full gym in your home. Now with a completely reimagined reformer experience, featuring expert guidance from coach Kristin McGee. Learn more about Pilates on Tonal here: https://tonal.com/pages/pilates

View open roles at www.tonal.com/careers.

All official Tonal career communication will come from a @tonal.com email address. If you are ever uncertain of whether a solicitation is from Tonal or an approved recruiting partner of ours, please reach out to careers@tonal.com.

Section iconCompany Overview

Website
tonal.com
SIC Code
7929 - Bands, Orchestras, Actors, and Other Entertainers and Entertainment Groups
Stock Symbol
0QLU.L
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2015
Employees
501-1000

Section iconMedia & News

Section iconFunding & Financials

  • $135M

    Tonal has raised a total of $135M of funding over 2 rounds. Their latest funding round was raised on Apr 04, 2019 in the amount of $45Mas a Series C.

  • $250M$500M

    Tonal's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $135M

    Tonal has raised a total of $135M of funding over 2 rounds. Their latest funding round was raised on Apr 04, 2019 in the amount of $45Mas a Series C.

  • $250M$500M

    Tonal's revenue is estimated to be in the range of $250M$500M

Company Leadership

  • Stylized image of a person
    K. Z.
    Chief Executive Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    G. D. G.
    Chief Strategy Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    M. S.
    Chief Legal Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    M. T.
    Chief Financial Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    M. D.
    Vp Of Marketing
    Phone icon
    Mobile Phone

Employee Directory

  • Stylized image of a person
    E. L.
    Executive Assistant To Chief Executive Officer And Office Manager
    Phone icon
    Mobile Phone
  • Stylized image of a person
    K. Z.
    Chief Executive Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    M. T.
    Chief Financial Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    T. B.
    Executive Business Partner To Chief Executive Officer And President
    Phone icon
    Mobile Phone
  • Stylized image of a person
    T. T.
    Vice President, Performance Innovation & Healthcare
    Phone icon
    Mobile Phone

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