Regional footprint Tonkin Family of Dealerships is a regional Oregon-based automotive group with multiple brands and a long-standing presence in the Portland metro area, offering a broad pool of potential repeat customers across new and used vehicles.

Diverse brand access The group represents a wide mix of mainstream and luxury brands (including Acura, Chevrolet, Honda, Toyota, Maserati, Ferrari, Lotus, and more) plus motorcycles, enabling cross-sell opportunities across different vehicle segments and up-sell paths for loyal customers.

Community engagement Active philanthropic involvement and local sponsorships create strong community goodwill and brand affinity, which can be leveraged for targeted local campaigns and referral programs to grow sales and service visits.

Sustainability focus TonkinGreen program and emphasis on high MPG and hybrid options indicate a sustainable buying journey; this can be a driver for targeted campaigns around eco-friendly vehicles, trade-ins, and financing packages aligned with green goals.

Growth signals As Oregon's 17th largest private employer with a 50-year legacy and revenue range around hundreds of millions, there is potential for enterprise leasing, fleet partnerships, and service retention programs aimed at local businesses and fleet customers.