Strategic Partnerships TOOTRiS has an active and expanding partnership network across unions, state partnerships, and childcare organizations (e.g., UA Local 85, NC Partnership for Children, Missouri Child Care Works). This presents cross-selling opportunities to employers and affiliated members through existing programs and expanded subsidies.

Corporate Benefits Growth The platform enables fully managed Child Care Benefits for employers, a value proposition that can be offered to mid-market and enterprise clients seeking to improve productivity and ROI by supporting working parents, particularly women.

Geographic & Sector Reach Recent partnerships span multiple states and sectors, signaling scalable demand for state-wide subsidy programs and employer-sponsored childcare enhancements, which can be targeted in similar markets or expand into additional states with public-private programs.

Market Positioning Positioned as the largest and most comprehensive childcare platform with a digital on-demand model, TOOTRiS can upsell to large HR and benefits teams in comparable verticals where childcare benefits are a differentiator for talent acquisition and retention.

acquisitions & Capabilities Recent acquisition of WorkLife Systems and ongoing technology-enabled service offerings indicate a capability to integrate complementary solutions and scale benefits administration, suggesting opportunities to cross-sell integrations with HRIS, benefits platforms, and learning/therapy services.