Expansion opportunities Topgolf Orlando is part of a rapid expansion with recent openings in Madison Wisconsin and Indian Wells California and a strategic partnership with Family Entertainment Group to scale arcade experiences across nearly 100 venues. This points to a need for cross-venue sales plays, enterprise partnerships, and bundled offerings for portfolio-wide promotions.

Entertainment partnerships Notable alliances with Special Olympics and a large-scale arcade partner initiative suggest openness to sponsorships, hosted events, and inclusive sports programs. Potential sales angles include corporate event packages, fundraising collaborations, and branded tournaments that align with corporate social responsibility goals.

Venue capabilities With 102 bays over three floors plus a rooftop and dynamic bars, Topgolf Orlando demonstrates high-capacity, multi-zone venue operations. This supports upsell opportunities for private events, corporate meetings, team-building packages, and seasonal experiences that leverage the full venue footprint.

Tech and integration The tech stack indicates sophisticated marketing, CRM, and security capabilities (Salesforce Lightning, Marketo, The Trade Desk, MuleSoft, and Cisco Meraki). This enables targeted B2B offerings, data-driven campaigns, and integrations for enterprise promotions or co-branded tech-enabled experiences.

Growth markets Recent new locations in Wisconsin and California, plus a focus on expanding experiential formats like Swing Suites, signals a strategy toward diversified geographies and premium experiences. Sales opportunities exist in multi-location partnerships, franchise-like collaborations, and venue-specific product bundles tailored to local markets.