Market Leadership Expansion Following its acquisition by Gartner, TOPO has enhanced its market positioning as a leading research and advisory firm in sales and marketing, opening opportunities to upsell Gartner’s broader suite of products and services to existing clients.

Growth Focus on Martech With recent data indicating that 27% of marketers plan to increase their marketing technology investments by over 21% in the coming year, there is a significant opportunity to target marketing teams seeking advanced martech solutions and consulting services.

Emerging Market Reports The launch of strategic reports like the Marketing Technology Report and Sales Engagement Market Guide positions TOPO as a valuable resource for organizations seeking insights, presenting sales prospects for consultancy, training, and customized research offerings.

Customer Base Expansion Despite a small revenue base, TOPO’s focus on fast-growing companies and its position within Gartner suggest potential sales opportunities to enterprises seeking innovative sales and marketing strategies, especially those investing in new technologies.

Technology and Data Utilization TOPO’s tech stack, including tools like Facebook Pixel and Google Tag Manager, highlights its capability to leverage data-driven insights, enabling targeted outreach and tailored solutions for clients in the research, sales, and marketing sectors.