Market Focus Total Lighting & Control specializes in representing a wide range of lighting products including both residential and commercial solutions, presenting opportunities to target diverse client segments across various industry sectors.

Product Portfolio With over 60 lighting lines and established lighting control products like Lutron, the company offers a comprehensive product portfolio that can fulfill multiple project needs, making it attractive for clients seeking one-stop lighting solutions.

Mid-Market Position Operating with a revenue range of 10 to 25 million dollars and a relatively small team, the company is positioned as an agile distributor that can quickly adapt to customer demands in the mid-market segment with personalized service.

Technology Adoption Utilizing modern tech stacks such as RequireJS, jQuery, and Nginx indicates a focus on maintaining a functional online platform, supporting digital marketing and sales outreach to enhance customer engagement.

Growth Opportunities Given its representation of high-demand brands and broad product lines, Total Lighting & Control can expand sales by targeting contractors, architects, and facilities managers who require reliable lighting solutions for large-scale projects.