Partnership Momentum MediaStar Systems recently partnered with TOTAL Marketing, signaling a growing channel-friendly approach for AV/IT manufacturers; capitalize by targeting additional AV manufacturers in the Southwestern US and beyond with joint marketing and channel programs.

Outsourced Selling With a lean team of 2-10 employees, TOTAL Marketing offers a scalable outsourced sales model for AV manufacturers, presenting opportunities to package tiered SDR/BDR services and expand coverage without hiring full-time staff.

Geographic Expansion Current focus on Southwestern US creates an opening to expand geographic reach through new partnerships and regional campaigns, leveraging existing relationships to win adjacent markets and customer segments.

Digital Signage Focus The company specializes in AV and digital signage solution-based selling, suggesting a strong fit to pursue industries reliant on digital signage ecosystems such as retail, hospitality, education, and corporate environments with targeted value propositions.

Tech-Forward Demos A modern tech stack including React and asset streaming tools can enhance fast, interactive product demonstrations; use this as a differentiator in sales pitches and marketing collateral to attract manufacturers seeking tech-savvy partners.