Insights

Market Expansion Toteme is actively expanding its international footprint with new stores in London, Aspen, and Miami, signaling readiness for wholesale partnerships, regional wholesale accounts, and elevated retail collaborations that can be targeted for distribution agreements and co-branded initiatives.

Direct-to-Consumer Growth The brand operates a multi-channel approach with e-commerce and curated edits, presenting opportunities to upsell DTC bundles, private shopping experiences, and exclusive online drops that can drive higher-margin sales and data collection for personalized outreach.

New Product Segments Introduction of a menswear line and ongoing expansion into shoes, bags, accessories, and jewelry suggests cross-sell potential with existing client segments and wholesale partners, as well as opportunities to bundle products for tiered retail campaigns.

Sustainability & Brand Positioning Toteme emphasizes wellbeing of people, animals, and the planet, which can be leveraged to pitch sustainable sourcing collaborations, eco-friendly material partnerships, and certification-linked marketing with retailers focusing on responsible fashion.

Tech & Experience Tech stack includes digital advertising, analytics, and CRM tooling, indicating potential for enhanced personalized marketing, shopper segmentation, and seamless omnichannel experiences that can be sold as a value-add for retail partners seeking better attribution and conversion.

Similar companies to TOTEME

TOTEME Tech Stack

TOTEME uses 8 technology products and services including Facebook Ads, Microsoft Clarity, Adobe Creative Cloud, and more. Explore TOTEME's tech stack below.

Media & News

TOTEME's Email Address Formats

TOTEME uses at least 5 email formats:
TOTEME Email FormatsExamplePercentage
First.Last@toteme-studio.comJohn.Doe@toteme-studio.com
40%
First@toteme-studio.comJohn@toteme-studio.com
33%
First.L@toteme-studio.comJohn.D@toteme-studio.com
25%
Middle@toteme-studio.comMichael@toteme-studio.com
2%
First.Last@toteme.comJohn.Doe@toteme.com
100%

Frequently Asked Questions

What is TOTEME's official website and social media links?

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TOTEME's official website is toteme.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does TOTEME generate?

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As of August 2026, TOTEME's annual revenue is estimated to be $10M - $25M.

What is TOTEME's NAICS code?

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TOTEME's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does TOTEME have currently?

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As of August 2026, TOTEME has approximately 242 employees across 4 continents, including Europe, North America and Asia. Key team members include Ceo: J. S., Chief Commercial Officer (cco): C. G. and Chief Financial Officer / Chief Operating Officer: C. N. Explore TOTEME's employee directory with LeadIQ.

What industry does TOTEME belong to?

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TOTEME operates in the Retail Apparel and Fashion industry.

What technology does TOTEME use?

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TOTEME's tech stack includes Facebook Ads, Microsoft Clarity, Adobe Creative Cloud, OneTrust, Azure DevOps, Zendesk, Google Workspace and Trello.

What is TOTEME's email format?

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TOTEME's email format typically follows the pattern of First.Last@toteme-studio.com. Find more TOTEME email formats with LeadIQ.

When was TOTEME founded?

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TOTEME was founded in 2014.
TOTEME logo

TOTEME

Retail Apparel and FashionStockholm, Sweden201-500 Employees

TOTEME is a fashion house based in Stockholm that expresses Swedish sensibilities through emblematic garments and accessories, with attention to materiality and silhouette. Its collections cover ready-to-wear, shoes, bags, accessories and jewelry, reflecting a direct and decisive approach to dressing and how pieces are worn in practice. The brand presents its offerings in curated edits, visuals and spaces and upholds values centered on the wellbeing of people, animals, and the planet.

Founded in 2014 by Elin Kling and Karl Lindman, TOTEME operates from its Stockholm atelier and is part of the Retail Apparel and Fashion industry. In 2025 the company opened a second London store on Sloane Street, illustrating ongoing international expansion.

Section iconCompany Overview

Website
toteme.com
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2014
Employees
201-500

Section iconFunding & Financials

  • $10M - $25M

    TOTEME's revenue is estimated to be in the range of $10M - $25M

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