Cross Sell Opportunity As TouchStar is now part of PDI Software, there is a built-in cross-sell path to introduce ERP, loyalty, and workforce management solutions to current customers. Leverage synergies with Paytronix and GreenPrint to expand offerings across the convenience retail and petroleum wholesale segments.

Digital Experience Growth The Paytronix partnership signals strong demand for digital guest experiences and digital ordering among c-store brands. Position an integrated package combining digital ordering, loyalty, and customer engagement within the existing TouchStar footprint.

North America Focus Regional leadership and contact channels in the Americas create a prime opportunity to win North American c-store and fuel retailers seeking unified software for retail, ERP, and loyalty. Align go-to-market motions with PDI's Americas leadership to accelerate deals in the US and Canada.

Sustainability Push GreenPrint acquisitions and sustainability initiatives offer a differentiator to help retailers reduce waste and optimize print and energy use within ERP and loyalty workflows. Propose bundled sustainability and regulatory compliance features to improve retailer margins and brand reputation.

Security and Resilience XDR enhancements and managed IT services position PDI as a secure, end-to-end software partner for retailers. Target merchants prioritizing cybersecurity, data protection, and resilient operations, especially for POS, ERP, and loyalty systems.