Mid-market focus Touchstone Diagnostics serves small to mid-sized organizations with 11-50 employees in the hospital and health care space, presenting a clear target for expanding enterprise-level screening programs through scalable, customizable solutions.

Productivity savings The core value proposition centers on improving workforce productivity and safety while reducing employer costs and risk, highlighting opportunities to upsell premium analytics, compliance reporting, and expedited turnaround services.

Mobile and in-office reach The flexible mobile and in-office drug screening offering opens doors to on-site program expansions, partnerships with facilities managers, and multi-site deployment opportunities across fragmented client organizations.

Tech-forward screening Leverage the lightweight tech stack (Lua, Nginx, OpenResty) to position Touchstone as a nimble, secure vendor capable of integrating with existing HRIS and EAP systems, enabling faster onboarding and API-driven data flows.

Comparable market positioning With a revenue range in the lower mid-market and a peer landscape including large national labs, there is an opportunity to differentiate on customization, speed, and cost-efficiency to win mid-sized clients seeking personalized service without enterprise complexity.