Insights

Community Engagement Tough Love Yoga’s focus on community-oriented and diverse programs for various interest groups, including metalheads, athletes, and beginners, presents opportunities for targeted wellness and merchandise partnerships that resonate with niche audiences.

Educational Expansion With a fully developed teacher training program and a registered yoga school status, the company can leverage partnerships to enhance instructor supply chains or offer specialized training workshops through technology integrations or affiliate programs.

Tech Integration Utilizing a modern website and modern tech stack such as Squarespace and Google Workspace suggests openness to adopting innovative digital solutions, opening avenues for sales of wellness apps, virtual classes, or online programs tailored to their audiences.

Market Positioning As a unique, accessible yoga studio with a creative and artistic origin story, Tough Love Yoga can strengthen sales initiatives by emphasizing its distinctive brand narrative to attract corporate wellness collaborations and community grants.

Growth Potential Operating in a sizable wellness market with a modest revenue profile, there are significant prospects for partnerships with health-focused brands, fitness equipment providers, or insurance companies seeking to expand holistic lifestyle offerings for their clients.

Tough Love Yoga Tech Stack

Tough Love Yoga uses 8 technology products and services including Open Graph, Webpack, Squarespace Commerce, and more. Explore Tough Love Yoga's tech stack below.

  • Open Graph
    Content Management System
  • Webpack
    Development
  • Squarespace Commerce
    E-commerce
  • JSON-LD
    Javascript Frameworks
  • Priority Hints
    Performance
  • HSTS
    Security
  • X-Content-Type-Options
    Web & Portal Technology
  • Adobe Fonts
    Web Fonts

Media & News

Tough Love Yoga's Email Address Formats

Tough Love Yoga uses at least 1 format(s):
Tough Love Yoga Email FormatsExamplePercentage
First@toughloveyoga.comJohn@toughloveyoga.com
100%

Frequently Asked Questions

Where is Tough Love Yoga's headquarters located?

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Tough Love Yoga's main headquarters is located at 1530 Dekalb Avenue Northeast Atlanta, Georgia United States. The company has employees across 1 continents, including North America.

What is Tough Love Yoga's official website and social media links?

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Tough Love Yoga's official website is toughloveyoga.com and has social profiles on LinkedIn.

What is Tough Love Yoga's NAICS code?

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Tough Love Yoga's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Tough Love Yoga have currently?

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As of May 2026, Tough Love Yoga has approximately 4 employees across 1 continents, including North America. Key team members include Owner: N. H.Program Director And Primary Instructor For Tough Love Yoga 200hr And 300 Hr Teacher Trainings: N. D. H.Yoga Instructor: M. N.. Explore Tough Love Yoga's employee directory with LeadIQ.

What industry does Tough Love Yoga belong to?

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Tough Love Yoga operates in the Wellness and Fitness Services industry.

What technology does Tough Love Yoga use?

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Tough Love Yoga's tech stack includes Open GraphWebpackSquarespace CommerceJSON-LDPriority HintsHSTSX-Content-Type-OptionsAdobe Fonts.

What is Tough Love Yoga's email format?

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Tough Love Yoga's email format typically follows the pattern of First@toughloveyoga.com. Find more Tough Love Yoga email formats with LeadIQ.

When was Tough Love Yoga founded?

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Tough Love Yoga was founded in 2010.

Tough Love Yoga

Wellness and Fitness ServicesGeorgia, United States2-10 Employees

Tough Love Yoga has made its mark in Atlanta by providing affordable, accessible, and expertly taught yoga classes to students of all ages and experience levels. Founded by Neda Honarvar, TLY delivers engaging, alignment-based instruction through a variety of beginners and advanced classes to hundreds of students each week.
Simply put, we offer yoga of all levels for yogis of all ages. We believe in the transformative power of yoga and its capacity to challenge and inspire every kind of student, which is why we offer community-focused programs for metalheads, arm-balance addicts, runners, athletes, beginners and everyone in between. 

Tough Love Yoga was born in 2010 in the gallery space of Young Blood Gallery and Boutique. We practiced among inspiring works of art that changed monthly and even had a three-legged cat friend named Jolene to keep us company. Our initial offerings included beginner’s classes and yoga boot camp and soon after, we introduced the concept of Metal Yoga. Our unique approach quickly set us apart from traditional yoga studios. As we grew, we listened to our students and curated unique classes around their interests and needs. 

In 2012,  we moved into the studio space of our dreams, which we affectionately call "Cobraville." Shortly after, we became a Registered Yoga School (RYS) with Yoga Alliance and launched Tough Love Yoga Teacher Training, which offers 200 hour and Advanced 300 hour Alignment-Based Hatha Yoga programs through which we have trained over 100 yoga instructors. In 2014, with the blessing of Darren Rhodes, we introduced yogaHOUR® to our lineup of offerings and have integrated this teaching methodology into our teacher training program. We are proud to be the first Official yogaHOUR Studio in the Southeast.

Section iconCompany Overview

Headquarters
1530 Dekalb Avenue Northeast Atlanta, Georgia United States
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2010
Employees
2-10

Section iconMedia & News

Section iconFunding & Financials

  • $1M

    Tough Love Yoga's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Tough Love Yoga's revenue is estimated to be in the range of $1M

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