Tourism Australia Email Format

Advertising ServicesNew South Wales, Australia501-1000 Employees

Tourism Australia is the Australian Government agency tasked with attracting international visitors to the country for both leisure and business events. It operates in roughly 15 key markets and coordinates a portfolio of activities that includes advertising, public relations and media programs, trade shows and industry initiatives, consumer promotions, online communications, and consumer research. Based in Sydney, New South Wales, the organization is a sizeable government entity with hundreds of staff.
Its primary customers are international travelers and organizations planning or hosting events in Australia, with the aim of converting interest into visits and participation in business events. The agency functions within the advertising services landscape, leveraging government-supported marketing programs and industry partnerships to raise awareness of Australia as a destination. In late 2025, Tourism Australia expanded its international reach by launching the Aussie Specialist Programme in Vietnam.

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