Global Market Growth Active in around 15 key markets with ongoing regional expansions in Vietnam, India and North America, creating opportunities for localized marketing programs, trade partnerships, and event-driven campaigns.

Data Driven Marketing Technology stack including Power BI, Adobe Audience Manager, Google Tag Manager and Akamai mPulse signals strong data capabilities; opportunity to offer advanced analytics, audience targeting, cross-channel attribution, and campaign performance dashboards to optimize multi-market initiatives.

Partnership & Events Recent MOUs and high-profile campaigns highlight a focus on partnerships and events; potential to sell sponsorships, co-branded activations, and partner programs with airlines, hotels, and travel tech providers.

Creative & Media Experience with major campaigns and agency collaborations suggests demand for creative production, media planning and content distribution across markets; potential to provide end-to-end creative services and multilingual content.

Scale and Backing As a government agency with substantial revenue, Tourism Australia offers stable, long-term procurement opportunities and potential for strategic supplier relationships, research collaborations, and capacity-building projects in key markets.