Insights

Strategic Partnerships Recent and ongoing strategic partnerships with Scoot (Aug 2025) and Duopharma Biotech (Jul 2026), plus MoUs from Visit Malaysia 2026 in Bangkok signal strong collaboration opportunities across travel, healthcare, and airline/supply chain channels to expand market reach.

Market Expansion Active expansion in Turkmenistan and other Central/Asia markets, alongside a focus on key regional markets like Singapore, China, Australia, and Indonesia, presents cross-sell opportunities for packaged itineraries, MICE, and incentive travel programs.

Portfolio Growth Merging government-backed destination marketing with corporate partnerships indicates demand for co-branded campaigns, promotional bundles, and joint events that could be packaged for travel agencies, tour operators, and retailers.

Digital & Tech Utilization of analytics and marketing tech stack (Matomo, Google Tag Manager, Cloudflare, Laravel, etc.) suggests opportunities to offer data-enabled marketing services, performance tracking, and targeted campaigns to boost visitor acquisition.

Revenue Levers Large revenue scale (1B–10B) and focus on MICE and international promotion imply upsell potential in premium tourism experiences, extended stay packages, and corporate/healthcare travel collaborations with regional partners.

Similar companies to Tourism Malaysia

Tourism Malaysia Tech Stack

Tourism Malaysia uses 8 technology products and services including Matomo, Mailgun, jQuery Migrate, and more. Explore Tourism Malaysia's tech stack below.

  • Matomo
    Analytics
  • Mailgun
    Email
  • jQuery Migrate
    Javascript Libraries
  • Yoast SEO
    Search Engines
  • X-XSS-Protection
    Security
  • Google Tag Manager
    Tag Management
  • Cloudflare Insights
    Web Analytics
  • Laravel
    Web Frameworks

Media & News

Tourism Malaysia's Email Address Formats

Tourism Malaysia uses at least 1 format(s):
Tourism Malaysia Email FormatsExamplePercentage
First@tourism.gov.myJohn@tourism.gov.my
47%
Last@tourism.gov.myDoe@tourism.gov.my
36%
FirstLast@tourism.gov.myJohnDoe@tourism.gov.my
13%
First.Last@tourism.gov.myJohn.Doe@tourism.gov.my
4%

Frequently Asked Questions

What is Tourism Malaysia's phone number?

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You can contact Tourism Malaysia's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Tourism Malaysia's official website and social media links?

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Tourism Malaysia's official website is tourism.gov.my and has social profiles on LinkedIn.

How much revenue does Tourism Malaysia generate?

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As of July 2026, Tourism Malaysia's annual revenue is estimated to be $1B - $10B.

What is Tourism Malaysia's NAICS code?

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Tourism Malaysia's NAICS code is 5615 - Travel Arrangement and Reservation Services.

How many employees does Tourism Malaysia have currently?

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As of July 2026, Tourism Malaysia has approximately 606 employees across 5 continents, including AsiaEuropeNorth America. Key team members include Head Of Integrity: Z. A. G.Interim Chief Executive Officer: A. X.Deputy Director Tourism Malaysia Jakarta: S. H. M. Y.. Explore Tourism Malaysia's employee directory with LeadIQ.

What industry does Tourism Malaysia belong to?

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Tourism Malaysia operates in the Travel Arrangements industry.

What technology does Tourism Malaysia use?

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Tourism Malaysia's tech stack includes MatomoMailgunjQuery MigrateYoast SEOX-XSS-ProtectionGoogle Tag ManagerCloudflare InsightsLaravel.

What is Tourism Malaysia's email format?

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Tourism Malaysia's email format typically follows the pattern of First@tourism.gov.my. Find more Tourism Malaysia email formats with LeadIQ.

When was Tourism Malaysia founded?

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Tourism Malaysia was founded in 1972.
Tourism Malaysia logo

Tourism Malaysia

Travel ArrangementsMalaysia501-1000 Employees

Tourism Malaysia is the national body responsible for promoting Malaysia as a travel destination, operating within the travel arrangements sector from its base in Malaysia. Its history traces back to the Tourist Development Corporation, founded in 1972, which later evolved into the Malaysia Tourism Promotion Board and is now widely known by Tourism Malaysia. Its mission is to position Malaysia as a destination of excellence and to use tourism to contribute to the nation's socio-economic development. 

Its objectives include elevating Malaysia’s profile as a premier tourist destination, showcasing the country’s wonders and cultures, expanding the meetings, incentives, conventions and exhibitions (MICE) market, and increasing visitor numbers and length of stay. The agency also aims to foster domestic tourism, attract new investments, and generate employment opportunities while supporting broader economic growth and quality of life. In 2026, Tourism Malaysia participated in ITB China 2026 in Shanghai to promote bilateral tourism cooperation.

Section iconCompany Overview

Phone number
NAICS Code
5615 - Travel Arrangement and Reservation Services
Founded
1972
Employees
501-1000

Section iconFunding & Financials

  • $1B - $10B

    Tourism Malaysia's revenue is estimated to be in the range of $1B - $10B

Section iconFunding & Financials

  • $1B - $10B

    Tourism Malaysia's revenue is estimated to be in the range of $1B - $10B

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