Regional partnerships Opportunity to upsell cross-promotional packages with partner organizations (City of Windsor, Downtown Windsor BIA, Libro, Essex County Federation of Agriculture) leveraging their joint initiatives such as Line The Drive, Staycation Expo, and Cycle Tourism Map to reach local residents and visiting audiences.

Active transportation focus Capitalize on cycling and multi-use path initiatives tied to the Gordie Howe International Bridge project; offer adjacent tourism experiences, bike-friendly itineraries, and sponsorships to align with the Cycle Tourism Map launch and cross-border cycling traffic.

Seasonal content licensing The Official Visitor Guide releases and Staycation Expo activities signal recurring marketing cycles. Propose limited-time content sponsorships, digital guides, and localized advertising bundles aligned with the 2026/2027 guide launches.

Audience expansion With a mid-sized operation and a revenue range of 25–50 million, there is room to introduce scalable B2B offerings (convention marketing, corporate event partnerships, and regional travel trade programs) to attract larger operators while supporting SMEs.

Digital marketing stack Leverage their tech stack (Google Ads, AdSense, AWS, WordPress, Shopify, WP Engine, Vimeo, Siteimprove) to propose integrated performance marketing services, data-driven creative, and enhanced tracking to optimize destination campaigns and revenue opportunities.