Trade Channel Focus Target interior design studios, architects, and specifiers in the wholesale textile, wallcovering, lighting and furniture space, positioning TOWN as the go-to partner for high-end, well-curated showroom experiences.

Showroom Visualization Leverage TOWN’s vignette-driven displays to offer client-facing consultations, design boards, and on-site spec reviews that showcase product cohesion and environmental storytelling.

Digital Enablement Capitalize on existing tech stack (WordPress, AWS, e-signature readiness) to deliver digital catalogs, 3D room visualizations, and online trade-only ordering to streamline procurement for design professionals.

Partnership Growth Explore co-marketing and exclusive product partnerships with design firms and trade associations to expand reach in the wholesale segment and drive repeat business from project-based workflows.

Financial Readiness Align sales outreach with mid-market project opportunities by targeting clients with budgets in the wholesale tier, using value-led proposals that emphasize quality, durability, and time-tested craftsmanship.