Expansion into new markets Mendocino Farms has recently expanded its offices to Colorado and Illinois, indicating potential sales opportunities in these new markets for partnerships, catering services, and bulk orders.

Key personnel additions The appointment of a Chief Marketing Officer and Chief People Officer signifies a focus on growth and customer engagement, presenting opportunities for collaboration with these leaders to drive sales strategies and marketing campaigns.

New restaurant locations The opening of multiple new locations in San Jose, San Diego, Seattle, and Kirkland provides avenues for local marketing partnerships, promotional events, and community engagement to boost brand visibility and increase sales.

Technology integration With a tech stack including Canva, Google Hosted Libraries, and YouTube, Mendocino Farms embraces digital tools that can be leveraged for targeted online advertising, social media campaigns, and interactive menu promotions to drive online and in-store sales.

Revenue range and positioning With a revenue in the $100M - $1B range, Mendocino Farms competes with major players like Jason's Deli, Firehouse Subs, Subway, and Jimmy John's, suggesting potential opportunities for strategic partnerships, supply chain collaborations, and co-branding initiatives.