Product Innovation The launch of the three-row Grand Highlander indicates a focus on expanding vehicle options to meet customer demand for spacious and versatile SUVs, presenting opportunities to target families and outdoor enthusiasts.

Electric Vehicle Strategy The introduction of a new EV concept demonstrates Toyota Of Somerset's commitment to electrification, opening avenues to engage customers interested in eco-friendly and innovative transportation options.

Regional Expansion Recent efforts to serve Danville, KY, with diverse vehicle choices suggest potential for tailoring inventory and marketing strategies to specific regional preferences and increasing local market share.

Digital Engagement The company's use of advanced digital tools and platforms presents opportunities to enhance online marketing, lead generation, and customer experience through targeted digital campaigns.

Growth Potential With revenue estimates between $10M and $25M and a relatively small team, there is significant scope for sales development efforts focused on expanding sales channels, increasing brand awareness, and converting online inquiries into sales.