Insights

Regional Expansion South Africa based Toys R Us Babies R Us operates 50 stores across the region with online presence and footprint in Namibia, Zambia and Botswana, indicating ongoing geographic expansion and cross-border sales opportunities in Southern Africa.

Leadership Change New CEO Melissa Dempster appointed in March 2026, signaling potential strategic shifts, product assortment optimization, and refreshed go-to-market initiatives that sales teams can align with for targeted campaigns.

Digital and Tech Backbone Adoption of cloud and collaboration tools including Azure, Active Directory, Power Automate, OneTrust and iCIMS suggests a mature tech stack that can enable streamlined sales workflows, CRM integrations, and enhanced customer data handling for personalized outreach.

Community and Experience Past initiatives like sensory libraries and The LEARN Project partnerships indicate a commitment to community engagement and experiential retail, presenting co-branding, events, and education-focused selling opportunities that resonate with families.

Revenue and Market Position Reported revenue range of 50M to 100M with multiple regional stores positions the company as a mid-market retailer with growth potential, making it a viable target for partnerships, exclusive product launches, and bulk/channel sales to optimize margins.

Similar companies to Toys R Us Babies R Us South Africa

Toys R Us Babies R Us South Africa Tech Stack

Toys R Us Babies R Us South Africa uses 8 technology products and services including iCIMS, Microsoft Power Automate, OneTrust, and more. Explore Toys R Us Babies R Us South Africa's tech stack below.

Toys R Us Babies R Us South Africa's Email Address Formats

Toys R Us Babies R Us South Africa uses at least 4 email formats:
Toys R Us Babies R Us South Africa Email FormatsExamplePercentage
FirstLast@toysrus.co.zaJohnDoe@toysrus.co.za
80%
First@toysrus.co.zaJohn@toysrus.co.za
10%
First.Last@toysrus.co.zaJohn.Doe@toysrus.co.za
7%
First.Middle@toysrus.co.zaJohn.Michael@toysrus.co.za
3%

Frequently Asked Questions

What is Toys R Us Babies R Us South Africa's official website and social media links?

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Toys R Us Babies R Us South Africa's official website is toysrus.co.za and has social profiles on LinkedIn.

How much revenue does Toys R Us Babies R Us South Africa generate?

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As of August 2026, Toys R Us Babies R Us South Africa's annual revenue is estimated to be $50M - $100M.

What is Toys R Us Babies R Us South Africa's SIC code and NAICS code?

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Toys R Us Babies R Us South Africa's SIC code is 5092 - Toys and Hobby Goods and Supplies and NAICS code is 44-45 - Retail Trade.

How many employees does Toys R Us Babies R Us South Africa have currently?

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As of August 2026, Toys R Us Babies R Us South Africa has approximately 140 employees across 3 continents, including Africa, North America and Oceania. Key team members include Chief Executive Officer: M. D., Head Of Information Technology: R. R. and Head Of Marketing And Ecommerce: C. J. Explore Toys R Us Babies R Us South Africa's employee directory with LeadIQ.

What industry does Toys R Us Babies R Us South Africa belong to?

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Toys R Us Babies R Us South Africa operates in the Retail industry.

What technology does Toys R Us Babies R Us South Africa use?

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Toys R Us Babies R Us South Africa's tech stack includes iCIMS, Microsoft Power Automate, OneTrust, Azure Active Directory, Microsoft Active Directory, Hootsuite, Cisco Meraki and Microsoft Azure.

What is Toys R Us Babies R Us South Africa's email format?

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Toys R Us Babies R Us South Africa's email format typically follows the pattern of FirstLast@toysrus.co.za. Find more Toys R Us Babies R Us South Africa email formats with LeadIQ.
Toys R Us Babies R Us South Africa logo

Toys R Us Babies R Us South Africa

RetailKwaZulu-Natal, South Africa51-200 Employees

Toys R Us Babies R Us South Africa is a retail company operating under the well-known toy and baby brands in southern Africa. It runs a network of stores, complemented by an online offering, with a focus on delivering a wide range of products and value to customers spanning generations, from children to grandparents. The business positions itself within the retail sector as a destination for toys and baby goods, aiming to provide a broad assortment and an engaging shopping experience. The company is based in Durban, KwaZulu-Natal, South Africa, and employs a substantial workforce to support its operations across the region.

In addition to its core retail activities, the group has expanded its reach beyond South Africa to include stores in neighboring countries, reflecting a regional footprint. Recent developments include leadership changes, with a new chief executive appointed in 2026, signaling ongoing organizational evolution. The company has engaged in community and experiential initiatives, such as partnerships and programs that introduce sensory libraries and other customer-focused initiatives in KwaZulu-Natal, illustrating an emphasis on broader social impact alongside its retail operations.

Section iconCompany Overview

SIC Code
5092 - Toys and Hobby Goods and Supplies
NAICS Code
44-45 - Retail Trade
Employees
51-200

Section iconFunding & Financials

  • $50M - $100M

    Toys R Us Babies R Us South Africa's revenue is estimated to be in the range of $50M - $100M

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